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Drivers & Downloads Search for your device by product number to get drivers and downloads, manuals, documentation and other online support. You can also search for discontinued products. Introducing a new program that will let customers locate your products using the power of the vast Find My network. With hundreds of millions of Apple devices around the world, advanced end-to-end encryption, and industry-leading security, users can locate their items within the Find My app with the peace of mind that their privacy is protected. With Apple Search Ads Advanced, you manage your own campaigns. You choose keywords and audiences, and set your own bids and budgets — paying only when a user taps your ad. Detailed reports let you track key metrics, and our APIs help you measure value and manage at scale. If you want to go under the hood, Apple includes a suite of tools on your Mac to help you troubleshoot networking issues; they’re all included in the Network Utility app, which you can find in.

Apple Search Ads is an efficient and easy way
to help people discover your app at the top of
App Store search results.

Drive app discovery.

There’s no better place to be seen than
at the top of App Store search.

Reach engaged users at the exact moment
they’re searching for your app.

Apple Search Ads your way.

Choose the solution that fits your needs.


Set your goals.
Let us do the rest.

With Apple Search Ads Basic, intelligent automation helps maximize your results. You pay only for installs at a cost you choose — for budgets up to 10,000 USD per app, per month. Only minimal management is needed, and our quick-view dashboard helps you track performance.


Your marketing expertise. Our tools.

With Apple Search Ads Advanced, you manage your own campaigns. You choose keywords and audiences, and set your own bids and budgets — paying only when a user taps your ad. Detailed reports let you track key metrics, and our APIs help you measure value and manage at scale.

Relevance rewarded.

Your app’s relevance to the user’s search query,
among other factors, determines if your ad
is the one shown.


Thoughtfully craft your app titles,
descriptions and metadata with highly
appropriate keywords to improve your
relevance for Apple Search Ads.

know best.

User response is an important
signal of ad relevance. If customers
don’t tap on an ad, Apple Search Ads
will stop showing it to them.

Success stories.

Developers are growing their business with Apple Search Ads.
Here’s what they’re saying.

Montessori Preschool

“Apple Search Ads drives the best acquisition results. It helps us understand new markets quickly, grow our base of customers, and drive more valuable subscriptions.”

Chloe Jobert, Edoki


“Apple Search Ads has helped our team better understand the intent and value of our diverse audiences while maintaining our leadership position in the U.S.”

Eymard Houdeville, TextMe


“Apple Search Ads is an easy, scalable way to drive high-quality acquisition of relevant customers searching on the App Store with high intent.”

Achint Setia, Myntra

Shonen Jump+

“Apple Search Ads is a valuable tool for driving high quality acquisition, understanding seasonal trends, and adjusting bidding in real time to stay ahead of competitors.”

Miku Kinebuchi, Shonen Jump+

Bubble Pop!

“We reached more engaged and loyal players in the U.S. with Apple Search Ads. They have better retention and 2x higher lifetime value than players from other ad platforms.”

So-Hyun Choi, Bitmango


“With Apple Search Ads, we tap into signals of intent that directly match our product offering, attracting subscribers who start trials faster and stay engaged longer.”

Renee Psomadelis, Canva

Varo Bank

“Apple Search Ads helped Varo acquire highly engaged, tech-savvy customers that we weren’t able to reach on other channels.”

Tamar Kassoff, Varo Bank


“Install growth, cost efficiency, and audience quality all exceeded our expectations. Apple Search Ads delivered strong revenue and became our top channel for conversions.”

Satoshi Akagi, doda

Happy Color

“As one of our top partners, Apple Search Ads helps us connect with the most relevant audiences, optimize our bidding easily, and drive acquisition that we know will always be high quality.”

Julia Sotnik, X-Flow


“As a key acquisition channel, Apple Search Ads helped Up reach a quarter of a million customers in less than two years.”

Seb Neylan, Up


“Apple Search Ads delivered strong impression volume, redownloads, install growth, and higher conversion rates especially when we integrated our campaigns with TV ads.”

Genki Koga, Timee

VIP Baloot

“There is no better place to advertise our games than the App Store. With Apple Search Ads, we can drive high quality acquisition as well as improve conversions and ROI.”

Lamia Shreim, Tamatem


“Apple Search Ads is one of our most efficient acquisition channels. Our brand keyword campaigns capture high-intent demand from prospects on the App Store.”

Diana Lai, Experian


“With Apple Search Ads, we can launch in a new market quickly, promote brand terms to maintain a competitive advantage, and scale quality acquisition globally.”

Denis Shtern, Playrix

Bricks Breaker Quest

“We centered our entire marketing strategy around Apple Search Ads and easily scaled revenue globally because customer intent is so strong.”

Sanghyeog Kim, Mobirix


“Apple Search Ads is integral to our overall marketing strategy. It’s a game changer for customer acquisition and accelerated our growth in key regions at an impressive pace.”

Erwan Jacob, Talabat


“We grew our installs from Apple Search Ads by 400 percent year over year, and attracted more shoppers who show stronger intent.”

Katie Lynch, Wayfair

Ash Tale

“Apple Search Ads is our top customer acquisition tool for reaching iOS users across key markets.”

Kenbun Chen, Ash Tale


“Apple Search Ads helps us identify integral insights for each market and attract customers with higher intent who define our success as a business.”

Scott Kepnach, Rappi


“In terms of ROI, Apple Search Ads outperformed all similar ad platforms. We were able to drive more impressions as well as strong revenue growth.”

Reo Terezawa, Skyticket


“Apple Search Ads helped us determine which markets were our biggest opportunities and attract new, more
engaged customers.”

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Ron Schneidermann, AllTrails


“Customers acquired through Apple Search Ads are over 20 percent more likely to book a ride after downloading our app, compared to customers acquired through other channels.”

Marina Terekhina, Yandex.Taxi

MapleStory M

“The 90-day retention rate from Apple Search Ads customers was 2.5 times higher than other platforms.”

Kosuke Tsuna, NEXON


“Over the past three years, we’ve acquired more than seven million downloads through Apple Search Ads.”

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Ylli Qerkini, iTranslate


“With Apple Search Ads, we were able to
localize our strategy, quickly optimize,
and reach the right customers.”

Denis Bulichenko, Routes Software


“Apple Search Ads helps us quickly launch
and scale in new markets, often gaining
a first mover advantage.”

Eugenio Fasano, Omio

Peloton Digital

“Apple Search Ads was by far the most efficient and scalable paid channel for our app relaunch.”

Brooke Tarabochia, Peloton Digital


“Apple Search Ads is our top reacquisition platform, driving a strong amount of returning users.”

Morry Mitrani, Bumble

Idle Heroes

“Apple Search Ads drives much higher return on investment than any of our other advertising platforms.”


Feng Luo, iADBrain


“Apple Search Ads has become Strava’s most trusted, efficient method of expansion.”

Michael Nguyen, Strava


“With Creative Sets, you can place ad creative in front of customers that aligns exactly with their searches on the App Store.”

Tyler Cooper, TextNow


“Apple Search Ads is a powerful tool for every
developer interested in driving awareness,
acquisition, and growing revenue.”

Joséphine Robert, Voodoo


“Nothing compared to the Apple Search Ads
performance. It is now the only
acquisition platform we use for iOS.”

Guillaume Martin, Pictarine


“Apple Search Ads consistently helps us scale growth and deliver engaged users.”

Tim Ming, American Well

World Series Poker

“Apple Search Ads has helped us continue to grow and stay #1 because of the visibility
we get on the App Store.”

Jeet Niyogi, Playtika

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“The quality of downloads is so good that the number of users upgrading from free to subscription is double that of any other paid channel.”

Yuval Kaminka, JoyTunes


“Apple Search Ads has given us a huge increase
in engaged users in multiple regions.”

Stephen Homer, Postsnap

Ship Mate

“Our acquisition costs with Apple Search Ads
are less than a third of what we’ve seen
on any other channel.”

Mike Jirout, Cruiseline.com

White Noise

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“Results have been phenomenal. Apple Search Ads has been extremely helpful, especially for a small business such as myself.”

Huxley Seidman, Kitefaster

Rosetta Stone

“Rosetta Stone is already an identifiable brand,
but increased visibility with Apple Search Ads is
helping drive conversions with long-term value.”

Matt Hrushka, Rosetta Stone

A private and safe
user experience.

Apple Search Ads adheres to Apple’s privacy standards by
respecting user privacy and ensuring only relevant and
appropriate ads are shown.

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Grow your business by promoting your apps at the top of
App Store Search. Get started with
Apple Search Ads.